Oct 26 2010
PA Works is really on my radar now. The studio that did such a wonderful job bringing us True Tears, Canaan and of course, Angel Beats! was part of an advertising campaign last year that I didn’t hear about. I’m very sad about this, because I think that the campaign probably didn’t get the publicity they were hoping for. Well, once you watch these short clips, you can see why I think that situation really needs to change.
There is a lot of calm, serene direction in PA Works titles. Does it come from being located in a small town? Not sure, but these videos are really beautiful, and can stir up pretty powerful emotions in a very short period of time. Their use of color? Like in Angel Beats! and True Tears, top notch. I see where Tenshi got her cool demeanor from, even if she actually is a Tokyo girl. If you were touched by these videos the way I was, please spread the word.
As for Toyama, I think I need to take a trip soon.
Longing for a Tear Bringing Sky “Lovers in Tateyama”
Longing for a Tear Bringing Sea “A Friendship on the Beach”
Longing for a Tear Bringing Cuisine “Grandpa in Gokayama”
Link to the “Cool Toyama” Campaign: